Last Updated: March 21st, 2025
Obsidian Econometrics is a sole proprietorship that offers econometric forecasting, economic research, and quantitative guidance services. Founded in 2021, Obsidian Econometrics offers guidance to small businesses, nonprofits, government agencies, and corporations, with an emphasis on those serving minorities and other marginalized communities.
Obsidian Econometrics and its founder, Leon Brunson is committed to protecting the privacy of the users of Obsidian Econometrics (https://www.obsidianecon.com) and any other Website that we may represent in the future. The Website is designed to help users and their organizations develop a good understanding of Obsidian Econometrics’ offerings.
This privacy policy (the “Policy”) discloses Obsidian Econometrics’ information privacy practices where applicable to the Website and is intended to inform registered users and other visitors to the data collection and use practices of the Website.
BY USING THE WEBSITE, YOU AGREE TO THE TERMS OF THIS POLICY AND YOU EXPRESSLY CONSENT TO THE PROCESSING OF YOUR PERSONAL INFORMATION ACCORDING TO THIS POLICY. YOUR PERSONAL INFORMATION MAY BE PROCESSED IN THE UNITED STATES WHERE LAWS REGARDING PROCESSING OF PERSONAL INFORMATION MAY BE LESS STRINGENT THAN THE LAWS IN OTHER COUNTRIES.
Amendments to this Policy will be posted on the Website and will be effective when posted. Your continued use of the Website following the posting of any amendment will constitute your acceptance of that amendment, except if your personal identifiable information will be used in a materially different manner.
If you have questions or concerns regarding this Policy, you should contact Obsidian Econometrics by e-mail.
REGISTERED USERS
For the avoidance of doubt, Obsidian Econometrics may refer to unregistered individuals within this Policy as a “visitor,” and registered individuals as a “subscriber” or “subscribing user” hereafter.
Registration may be required for access to certain areas of the Website, and the products and services provided within those restricted areas. When you sign up for a subscription or register for access to restricted Website areas, a username and password will be required to access portions of the Website available to registered users.
Obsidian Econometrics is not responsible for any loss or misuse of your username and password. Always remember that to protect your privacy, you should not share your username and password with others.
PERSONALLY IDENTIFIABLE INFORMATION
We collect and share personally identifiable information regarding users of the Website as described in this Policy. Except as noted in this Policy, personally identifiable information collected on the Website is not shared with third parties without your consent.
We may automatically collect personally identifiable information from you when you access the Website. We may also collect personally identifiable information from you through several voluntary sources on the Website, such as emails, postings, messages or other electronic submissions and communications sent by you to Obsidian Econometrics or the Website.
The personally identifiable information we may collect from you will include, by way of example:
• Full name
• Company name
• Contact information (including, address, postal/zip – code, country, and phone number)
• Email address
• Other information volunteered by users, such as information provided during surveys and Website’ registration
• IP address
• User-specific and aggregate information on the areas of the Website accessed
• Username and password information for the Website
Obsidian Econometrics will only process personal data in accordance with the Data Protection Act 2018 (known as the UK GDPR), Article 6(1) of the EU GDPR and Article 13 of the PIPL.
YOU SHOULD NOT PROVIDE OBSIDIAN ECONOMETRICS WITH ANY PERSONALLY IDENTIFIABLE INFORMATION OR SUBMIT OR POST ANY PERSONALLY IDENTIFIABLE INFORMATION TO THE SITE UNLESS YOU WOULD LIKE THAT INFORMATION TO BE USED BY OBSIDIAN ECONOMETRICS IN ACCORDANCE WITH THIS POLICY. LIKEWISE, YOU SHOULD NOT SUBMIT OR POST ANY PERSONALLY IDENTIFIABLE INFORMATION TO THE WEBSITE UNLESS YOU WANT THAT INFORMATION TO BE ACCESSIBLE BY OTHER USERS OF THE WEBSITE, AS INFORMATION POSTED ON THE WEBSITE MAY BE MADE AVAILABLE TO OTHER USERS OF THE WEBSITE.
PERSONALLY IDENTIFIABLE INFORMATION POSTED TO THE SERVICE SITE IS NOT ACCESSIBLE BY OTHER USERS OF THE SERVICE SITE WHO DO NOT BELONG TO YOUR PEER USER GROUP OR ORGANISATION AND WHO ARE ALSO REGISTERED ON THE SERVICE SITE.
The personally identifiable information that Obsidian Econometrics collects from users of the Website (both registered and unregistered) may be used for a variety of purposes, for example:
• To provide the services and products offered through the Website to users,
• To customize content and/or layout of the Website for each individual user of the Website,
• To notify users of the Website about updates to and activities on the Website and about goods and services that we feel may be of interest to you, to improve the content of the Website,
• To analyze data and patterns regarding usage of the Website, to contact users of the Website for marketing purposes, and
• To contact users of the Website for information verification purposes.
Obsidian Econometrics may collect and publish statistics and usage information related to the Users’ consumption and feedback of content, but only in anonymous information cases. We may publish consumption data associated with a certain keyword or piece of content, but never in relation to your Individual Account. We may collect certain information from visitors to the Site and users of the Services, such as Internet addresses. This information is logged to help diagnose technical problems and prevent security breaches.
DISCLOSURE AS REQUIRED BY LAW
Though we make every reasonable effort to preserve user privacy, we may need to disclose personally identifiable information of certain users of the Website when we have a reasonable and good-faith belief that the disclosure is necessary to comply with a current judicial proceeding, a court order, or legal process served on Obsidian Econometrics. In this situation, we will make reasonable efforts to provide notice of this disclosure to all affected users, to the extent possible under the circumstances.
WHERE WE STORE AND PROCESS PERSONAL DATA
We may store or process personal data collected by Obsidian Econometrics in the United States of America, our only country of operation.
DATA RETENTION
Obsidian Econometrics retains personal data for as long as necessary to fulfil our contractual obligations and provide requested products, or to comply with US legal requirements. These retention periods vary depending on the location, type of data, product type and the extent of our interaction with users.
We use the following criteria to determine the retention period:
• Has the customer provided personal data with the expectation that we will retain such data until they specifically ask for its erasure? In such cases, Obsidian Econometrics will follow the guidelines of applicable law and keep data for no longer than is necessary for the purpose for which it is being processed, or until you request for the erasure of your data.
• Has Obsidian Econometrics contractually agreed to a retention period? Organizations may ask that we retain data for at least a specified period. Your rights are not affected. Personal erasure requests will take priority in such circumstances.
• Is Obsidian Econometrics under a legal obligation to retain or delete the data? Examples of this include but are not limited to; mandatory data retention laws set by governing bodies or data retained for the purposes of litigation.
SERVICE ANNOUNCEMENTS
On occasion, it is necessary to send out service-related announcements. For instance, if the Website or any of the services offered through the Website are suspended for maintenance, we might send users an email. Users may not opt out of these communications, though they can deactivate their account. These communications are not promotional in nature.
SPECIAL OFFERS AND UPDATES
We send all new registrants of the Website a welcoming email to verify passwords and usernames. Subscribing users may occasionally receive information on products, services and exclusive deals, and periodic newsletters in accordance with their subscription agreements. We may occasionally send existing and expired subscribers’ information on products, services and exclusive deals, and periodic newsletters which are not part of their subscription.
NON-PERSONALLY IDENTIFIABLE INFORMATION
Where possible, our server automatically recognizes each visitor’s Internet Protocol addresses. We also collect information about how visitors use the Website (for example what pages are viewed, and products and services are purchased). This information, which is collected and maintained in an anonymous and non-personally identifiable form, allows us to improve the content of the Website and facilitate market research. Other than improving the Website and the experience of visitors to the Website, we make no other use of this information.
TRANSFER OF INFORMATION
If Obsidian Econometrics elects, in its reasonable discretion, to transfer ownership or control of the Website to a third party, whether or not in the context of an acquisition of Obsidian Econometrics or a merger of Obsidian Econometrics with a third party, you consent to the transfer of your personally identifiable information and non-personally identifiable information to that third party, provided that all use of your information by that third party remains subject to the terms of this Policy.
COOKIES
Obsidian Econometrics uses “cookies” to improve the experience of the Website. A cookie is a text file that is placed on your hard disk by a web page server, often including an anonymous unique identifier. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you and can only be read by a web server in the domain that issued the cookie to you.
We may use cookies for various purposes, for example, to save user preferences, customize Site content for individual users, to ensure that users are not repeatedly sent the same content, to record session information, to alert users to new areas that might be of interest upon return to the Site, and to save certain information about users of the Site and others who visit the Site. We also use cookies to record current login information; however, you are still required to log in to your account after a certain period has elapsed to protect you against others accidentally accessing your Account.
ACCESS, REVIEW, UPDATE
You have the right to review, update, and change the processing activities of your personal information held by Obsidian Econometrics. Additionally, you can request the erasure of your personal information in certain circumstances:
1. If Obsidian Econometrics continues to process personal information after the purpose for which it was collected has been fulfilled.
2. If Obsidian Econometrics has obtained your consent to process your personal information and you subsequently withdraw it
3. If Obsidian Econometrics is relying on legitimate interests as the legal basis for processing and you object to this processing and there is no overriding compelling ground which enables us to continue with the processing.
4. If your personal information has been processed unlawfully, that is, in violation of data protection legislation.
5. If it is necessary to delete your personal information to comply with a legal obligation.
You may exercise your rights by emailing us . We may ask you to provide identification before progressing with your inquiry.
OTHER WEBSITE LINKS
Third-party Websites may be accessible through the Website. These third-party Websites have their own privacy and data collection policies and practices. Obsidian Econometrics is not responsible for any actions or privacy policies of such third parties. You should check the applicable privacy policies of those third parties when providing personally identifiable information through linked Websites.
CONSENT TO THE USE OF THIRD-PARTY PROVIDERS
In addition to the specific third parties noted in this Policy, Obsidian Econometrics may also contract with other third parties to provide assorted services to Obsidian Econometrics relating to the Website on an outsourced basis rather than performing the services itself. For example, Obsidian Econometrics may contract with an email provider to manage the distribution of email messages to subscribers of the Website. Likewise, Obsidian Econometrics may contract with a website hosting provider to host all or a portion of the Website for Obsidian Econometrics. By visiting the Website, all visitors consent to Obsidian Econometrics providing both personal and non-personal information received from those visitors to these third-party providers for the purpose of enabling the third-party provider to provide these outsourced services to Obsidian Econometrics. In addition, all visitors consent to the collection, maintenance, and processing of their personal and non-personal information by Obsidian Econometrics and these third-party providers.
NOTIFICATION OF CHANGES
If we decide to change the Policy, we will either notify users by way of an email or post material changes on the Website, so our users are aware of what information we collect, how we use it, and if we disclose it. Unless we seek and receive your consent, we will use information in accordance with the Policy under which the information was last collected. Users may prevent their information from being used for purposes other than those for which it was originally collected by emailing us .
SECURITY
We will use at least industry standard measures on the Website to protect the loss, misuse, or alteration of the information under our control. We use a secure server hosting location, firewall protection, controlled access, and secure data storage to protect your data. We do not store your passwords in plaintext, nor do we store your credit card information on our systems. The Website fully supports SSL and current encryption standards. We also limit access to your data to our employees whom we believe need to encounter that information. While no system is guaranteed to be completely secure, we work hard to ensure our security measures protect all information in a responsible manner.
CONTACT INFORMATION
You may contact our Founder and Principal Leon Brunson via email, using the subject line “Data Privacy Inquiry”. You may also exercise your rights in relation to personal information storage and transfer or request an account closure which is registered with Obsidian Econometrics through the method above.
Obsidian Econometrics is a sole proprietorship that offers econometric forecasting, economic research, and quantitative guidance services. Founded in 2021, Obsidian Econometrics offers guidance to small businesses, nonprofits, government agencies, and corporations, with an emphasis on those serving minorities and other marginalized communities.
Obsidian Econometrics and its founder, Leon Brunson is committed to protecting the privacy of the users of Obsidian Econometrics (https://www.obsidianecon.com) and any other Website that we may represent in the future. The Website is designed to help users and their organizations develop a good understanding of Obsidian Econometrics’ offerings.
This privacy policy (the “Policy”) discloses Obsidian Econometrics’ information privacy practices where applicable to the Website and is intended to inform registered users and other visitors to the data collection and use practices of the Website.
BY USING THE WEBSITE, YOU AGREE TO THE TERMS OF THIS POLICY AND YOU EXPRESSLY CONSENT TO THE PROCESSING OF YOUR PERSONAL INFORMATION ACCORDING TO THIS POLICY. YOUR PERSONAL INFORMATION MAY BE PROCESSED IN THE UNITED STATES WHERE LAWS REGARDING PROCESSING OF PERSONAL INFORMATION MAY BE LESS STRINGENT THAN THE LAWS IN OTHER COUNTRIES.
Amendments to this Policy will be posted on the Website and will be effective when posted. Your continued use of the Website following the posting of any amendment will constitute your acceptance of that amendment, except if your personal identifiable information will be used in a materially different manner.
If you have questions or concerns regarding this Policy, you should contact Obsidian Econometrics by e-mail.
REGISTERED USERS
For the avoidance of doubt, Obsidian Econometrics may refer to unregistered individuals within this Policy as a “visitor,” and registered individuals as a “subscriber” or “subscribing user” hereafter.
Registration may be required for access to certain areas of the Website, and the products and services provided within those restricted areas. When you sign up for a subscription or register for access to restricted Website areas, a username and password will be required to access portions of the Website available to registered users.
Obsidian Econometrics is not responsible for any loss or misuse of your username and password. Always remember that to protect your privacy, you should not share your username and password with others.
PERSONALLY IDENTIFIABLE INFORMATION
We collect and share personally identifiable information regarding users of the Website as described in this Policy. Except as noted in this Policy, personally identifiable information collected on the Website is not shared with third parties without your consent.
We may automatically collect personally identifiable information from you when you access the Website. We may also collect personally identifiable information from you through several voluntary sources on the Website, such as emails, postings, messages or other electronic submissions and communications sent by you to Obsidian Econometrics or the Website.
The personally identifiable information we may collect from you will include, by way of example:
• Full name
• Company name
• Contact information (including, address, postal/zip – code, country, and phone number)
• Email address
• Other information volunteered by users, such as information provided during surveys and Website’ registration
• IP address
• User-specific and aggregate information on the areas of the Website accessed
• Username and password information for the Website
Obsidian Econometrics will only process personal data in accordance with the Data Protection Act 2018 (known as the UK GDPR), Article 6(1) of the EU GDPR and Article 13 of the PIPL.
YOU SHOULD NOT PROVIDE OBSIDIAN ECONOMETRICS WITH ANY PERSONALLY IDENTIFIABLE INFORMATION OR SUBMIT OR POST ANY PERSONALLY IDENTIFIABLE INFORMATION TO THE SITE UNLESS YOU WOULD LIKE THAT INFORMATION TO BE USED BY OBSIDIAN ECONOMETRICS IN ACCORDANCE WITH THIS POLICY. LIKEWISE, YOU SHOULD NOT SUBMIT OR POST ANY PERSONALLY IDENTIFIABLE INFORMATION TO THE WEBSITE UNLESS YOU WANT THAT INFORMATION TO BE ACCESSIBLE BY OTHER USERS OF THE WEBSITE, AS INFORMATION POSTED ON THE WEBSITE MAY BE MADE AVAILABLE TO OTHER USERS OF THE WEBSITE.
PERSONALLY IDENTIFIABLE INFORMATION POSTED TO THE SERVICE SITE IS NOT ACCESSIBLE BY OTHER USERS OF THE SERVICE SITE WHO DO NOT BELONG TO YOUR PEER USER GROUP OR ORGANISATION AND WHO ARE ALSO REGISTERED ON THE SERVICE SITE.
The personally identifiable information that Obsidian Econometrics collects from users of the Website (both registered and unregistered) may be used for a variety of purposes, for example:
• To provide the services and products offered through the Website to users,
• To customize content and/or layout of the Website for each individual user of the Website,
• To notify users of the Website about updates to and activities on the Website and about goods and services that we feel may be of interest to you, to improve the content of the Website,
• To analyze data and patterns regarding usage of the Website, to contact users of the Website for marketing purposes, and
• To contact users of the Website for information verification purposes.
Obsidian Econometrics may collect and publish statistics and usage information related to the Users’ consumption and feedback of content, but only in anonymous information cases. We may publish consumption data associated with a certain keyword or piece of content, but never in relation to your Individual Account. We may collect certain information from visitors to the Site and users of the Services, such as Internet addresses. This information is logged to help diagnose technical problems and prevent security breaches.
DISCLOSURE AS REQUIRED BY LAW
Though we make every reasonable effort to preserve user privacy, we may need to disclose personally identifiable information of certain users of the Website when we have a reasonable and good-faith belief that the disclosure is necessary to comply with a current judicial proceeding, a court order, or legal process served on Obsidian Econometrics. In this situation, we will make reasonable efforts to provide notice of this disclosure to all affected users, to the extent possible under the circumstances.
WHERE WE STORE AND PROCESS PERSONAL DATA
We may store or process personal data collected by Obsidian Econometrics in the United States of America, our only country of operation.
DATA RETENTION
Obsidian Econometrics retains personal data for as long as necessary to fulfil our contractual obligations and provide requested products, or to comply with US legal requirements. These retention periods vary depending on the location, type of data, product type and the extent of our interaction with users.
We use the following criteria to determine the retention period:
• Has the customer provided personal data with the expectation that we will retain such data until they specifically ask for its erasure? In such cases, Obsidian Econometrics will follow the guidelines of applicable law and keep data for no longer than is necessary for the purpose for which it is being processed, or until you request for the erasure of your data.
• Has Obsidian Econometrics contractually agreed to a retention period? Organizations may ask that we retain data for at least a specified period. Your rights are not affected. Personal erasure requests will take priority in such circumstances.
• Is Obsidian Econometrics under a legal obligation to retain or delete the data? Examples of this include but are not limited to; mandatory data retention laws set by governing bodies or data retained for the purposes of litigation.
SERVICE ANNOUNCEMENTS
On occasion, it is necessary to send out service-related announcements. For instance, if the Website or any of the services offered through the Website are suspended for maintenance, we might send users an email. Users may not opt out of these communications, though they can deactivate their account. These communications are not promotional in nature.
SPECIAL OFFERS AND UPDATES
We send all new registrants of the Website a welcoming email to verify passwords and usernames. Subscribing users may occasionally receive information on products, services and exclusive deals, and periodic newsletters in accordance with their subscription agreements. We may occasionally send existing and expired subscribers’ information on products, services and exclusive deals, and periodic newsletters which are not part of their subscription.
NON-PERSONALLY IDENTIFIABLE INFORMATION
Where possible, our server automatically recognizes each visitor’s Internet Protocol addresses. We also collect information about how visitors use the Website (for example what pages are viewed, and products and services are purchased). This information, which is collected and maintained in an anonymous and non-personally identifiable form, allows us to improve the content of the Website and facilitate market research. Other than improving the Website and the experience of visitors to the Website, we make no other use of this information.
TRANSFER OF INFORMATION
If Obsidian Econometrics elects, in its reasonable discretion, to transfer ownership or control of the Website to a third party, whether or not in the context of an acquisition of Obsidian Econometrics or a merger of Obsidian Econometrics with a third party, you consent to the transfer of your personally identifiable information and non-personally identifiable information to that third party, provided that all use of your information by that third party remains subject to the terms of this Policy.
COOKIES
Obsidian Econometrics uses “cookies” to improve the experience of the Website. A cookie is a text file that is placed on your hard disk by a web page server, often including an anonymous unique identifier. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you and can only be read by a web server in the domain that issued the cookie to you.
We may use cookies for various purposes, for example, to save user preferences, customize Site content for individual users, to ensure that users are not repeatedly sent the same content, to record session information, to alert users to new areas that might be of interest upon return to the Site, and to save certain information about users of the Site and others who visit the Site. We also use cookies to record current login information; however, you are still required to log in to your account after a certain period has elapsed to protect you against others accidentally accessing your Account.
ACCESS, REVIEW, UPDATE
You have the right to review, update, and change the processing activities of your personal information held by Obsidian Econometrics. Additionally, you can request the erasure of your personal information in certain circumstances:
1. If Obsidian Econometrics continues to process personal information after the purpose for which it was collected has been fulfilled.
2. If Obsidian Econometrics has obtained your consent to process your personal information and you subsequently withdraw it
3. If Obsidian Econometrics is relying on legitimate interests as the legal basis for processing and you object to this processing and there is no overriding compelling ground which enables us to continue with the processing.
4. If your personal information has been processed unlawfully, that is, in violation of data protection legislation.
5. If it is necessary to delete your personal information to comply with a legal obligation.
You may exercise your rights by emailing us . We may ask you to provide identification before progressing with your inquiry.
OTHER WEBSITE LINKS
Third-party Websites may be accessible through the Website. These third-party Websites have their own privacy and data collection policies and practices. Obsidian Econometrics is not responsible for any actions or privacy policies of such third parties. You should check the applicable privacy policies of those third parties when providing personally identifiable information through linked Websites.
CONSENT TO THE USE OF THIRD-PARTY PROVIDERS
In addition to the specific third parties noted in this Policy, Obsidian Econometrics may also contract with other third parties to provide assorted services to Obsidian Econometrics relating to the Website on an outsourced basis rather than performing the services itself. For example, Obsidian Econometrics may contract with an email provider to manage the distribution of email messages to subscribers of the Website. Likewise, Obsidian Econometrics may contract with a website hosting provider to host all or a portion of the Website for Obsidian Econometrics. By visiting the Website, all visitors consent to Obsidian Econometrics providing both personal and non-personal information received from those visitors to these third-party providers for the purpose of enabling the third-party provider to provide these outsourced services to Obsidian Econometrics. In addition, all visitors consent to the collection, maintenance, and processing of their personal and non-personal information by Obsidian Econometrics and these third-party providers.
NOTIFICATION OF CHANGES
If we decide to change the Policy, we will either notify users by way of an email or post material changes on the Website, so our users are aware of what information we collect, how we use it, and if we disclose it. Unless we seek and receive your consent, we will use information in accordance with the Policy under which the information was last collected. Users may prevent their information from being used for purposes other than those for which it was originally collected by emailing us .
SECURITY
We will use at least industry standard measures on the Website to protect the loss, misuse, or alteration of the information under our control. We use a secure server hosting location, firewall protection, controlled access, and secure data storage to protect your data. We do not store your passwords in plaintext, nor do we store your credit card information on our systems. The Website fully supports SSL and current encryption standards. We also limit access to your data to our employees whom we believe need to encounter that information. While no system is guaranteed to be completely secure, we work hard to ensure our security measures protect all information in a responsible manner.
CONTACT INFORMATION
You may contact our Founder and Principal Leon Brunson via email, using the subject line “Data Privacy Inquiry”. You may also exercise your rights in relation to personal information storage and transfer or request an account closure which is registered with Obsidian Econometrics through the method above.